In The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. The way we frame our daily decisions the big ambitions we embrace and the easy goals we ignore the cultures we establish as leaders to drive innovation the way we interact with data: These are the things that separate the merely busy from the genuinely productive. What do these people have in common? They know that productivity relies on making certain choices. The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe - until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. A Marine Corps general, faced with low morale among recruits, reimagines boot camp - and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers. A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group - a principle, it turns out, that also helps explain why Saturday Night Live became a hit. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps - and becomes one of the most successful players in the world. They view the world, and their choices, in profoundly different ways.Ī young woman drops out of a PhD program and starts playing poker. At the core of Smarter Faster Better are eight key productivity concepts - from motivation and goal setting to focus and decision making - that explain why some people and companies get so much done.ĭrawing on the latest findings in neuroscience, psychology, and behavioral economics - as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters - this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think - with an appendix of real-world lessons to apply to your life.

Smarter faster stronger